Fast-growing pet foods market unleashes innovative packaging

Global Industry Analysts, Inc. (www.strategyr.com) predicted that the global pet food market will reach $95.7 billion by 2017. GIA also noted that the pet food industry is considered one of the fastest-growing food industry segments. Why? The most important factor is consumer attitude driving the market. Due to lifestyle changes and an increase in single-person families, more than ever pets are considered members of the family. This shift in attitude is driving new and better products and more innovative and sustainable packaging. We are certainly in a time of heightened awareness of ingredients, allergies, nutrition and weight control. And not just for our food, but for our pet’s food too. Owners are searching for packaging that clearly lets them see what’s inside and what nutritional needs are being met.

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