HP to focus on digital print at Packaging Innovations

HP will be demonstrating a range of high value, cost effective digitally printed flexible packaging, folding carton, shrink sleeve and label applications at Packaging Innovations.

These samples will be exhibited on HP’s ‘Digitally printed Supermarket’, and visitors will see how special printing effects, personalisation and high-quality colour reproduction can be combined with the production benefits of digital printing.

HP will also be showcasing the latest HP Indigo and Scitex-printed packaging solutions. Julia Cole, UK & Ireland marketing manager, HP Indigo, said packaging converters are under pressure to offer smaller quantities, and deliver products faster and more efficiently, while maintaining high quality standards.

“The latest HP Indigo solutions address these challenges. They cost-effectively enable converters to operate affordable and profitable cost models. Brands can also take advantage of streamlined supply chains, reduced inventories, quicker time-to-market and increased promotional capabilities through personalisation and mass customisation.”

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