Printpack launches high-resolution gravure to challenge flexo print

Flexibles group Printpack has launched a new gravure print technology for laminates that it claims will allow it to compete with flexo printers on speed to market.

HRG, or high resolution gravure, has been developed in partnership with Keatings Gravure and, according to Printpack, offers a “sharper print quality than any other flexible packaging print process”. The process has been designed to respond to the demand for advanced graphics on flexible packaging and is suitable, according to Printpack, for a range of material structures including monoweb, duplex and triplex laminates.

A statement from Printpack, whose European headquarters is in Bury, Lancashire but which has facilities in Poland, China, Mexico and the US, added that when combined with its fast track service, HRG “offers a speed to market equivalent to current flexo expectations”. The business also runs HD flexo technology as well as a system called 4Sight, which allows almost any colour to be reproduced using the gravure process with a standard four-colour process. Dave Barnes, UK business development manager, Printpack European Division said the new launch extended the customer choice offered by the business.

“With the HRG innovation and Gravure fixed colour palette the customer can really choose which technology better serves their design criteria, without impacting on cost or speed to market.”

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