07.01.2014

Sleever International wins packaging award from French flexography association

Packaging and shrink-sleeve labeling company Sleever International (Morangis, France) has received a Flexostar Sliver Award for the second year in a row from the French Technical Association of Flexography (ATF).

The company was recognized this time around for developing the packaging for Biotherm's Blue Therapy product. Biotherm blue therapyThe association cited Sleever's advanced flexographic printing process and the creative use of metallization and gradation to achieve an unprecedented degree of resolution and tactile quality. The sleeve and decoration cover the entire product and provide a seamless visual and tactile experience that is a core branding feature of the product.

Sleever used a new film, SI-CPET-KG/050, for this project to ensure an optimal outcome, the company said in a press release. The sleeve is printed using its proprietary Helioflex process. The company's supply chain also sourced the 15-mm jars that hold the skin care product.


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