27.12.2013

Cadbury Dairy Milk rolls out new look from Pearlfisher

The new designs are inspired by the idea of ‘say what you see’ and replace product shots with ‘imaginative, joyful expressions of each flavour. The new packaging also uses an on-pack QR code which will deliver ‘joyful content designed to make people smile. With new packaging, we hope to bring out the personality of the Cadburry Dairy Milk brand in a generous, optimistic and spontaneous design, while celebrating the links with our past. Launched at 18th Nov in UK.

Source- www.designweek.co.uk/news/cadbury-dairy-milk-rolls-out-new-look-from-pearlfisher/3037494.article


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