31.01.2011

Anti-counterfeit market for food and pharma to grow to $79.3 billion

PR Newswire -- According to a new market research report, 'Global Anti Counterfeit market for Food and Pharmaceuticals (2009-2014), published by MarketsandMarkets, the global anti counterfeit market for food and pharmaceuticals market is expected to be worth US$79.3 billion by 2014, with an estimated CAGR of 8.6 percent from 2009 to 2014. The North American market is expected to account for nearly 62 percent of the total revenues. Browse 62market data tables and in-depth TOC on anti counterfeiting market. Early buyers will receive 10 percent customization of reports. www.marketsandmarkets.com/Market-Reports/anti-counterfeit-packaging-ad vanced-technologies-and-global-market-129.html (Due to the length of these URLs, it may be necessary to copy and paste these hyperlinks into your Internet browser's URL address field. Remove the space if one exists.) Increasing cases of counterfeiting have resulted in implementation of anti counterfeit technologies. Anti counterfeit technologies are of two types namely authentication packaging and track and trace packaging technologies. North America holds a major share of the global anti counterfeit market. Asia has the highest growth rate due to untapped market and significant level of counterfeiting. Europe has a lower growth rate due to a relatively lower number of cases of counterfeiting. The global anti counterfeit packaging market is expected to be worth US$79.3 billion by 2014, growing at an estimated CAGR of 8.6 percent from 2009 to 2014. Bar code forms the largest market segment; and is expected to reach US$26 billion by 2014. However, as the bar code market is attaining maturity it is growing at a very low CAGR of 0.4 percent for the same period. RFID market has the highest growth potential and is expected to grow with a CAGR of 20.2 percent for the same period. North America is the largest segment in the anti counterfeit market and is expected to reach US$49 billion by 2014, accounting for nearly 62 percent of the revenues growing at a CAGR of 6.8 percent. Asia is the second largest market and is expected to reach US$14 billion by 2014 with a highest CAGR of 19.7 percent


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