05.08.2013

Campbell Soup Company to launch more than 200 new products in 2014

Campbell Soup Company expects to launch more than 200 new products during 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.

Announcing the plans at an investors meeting president and CEO Denise Morrison said: “We’ve grown our percentage of sales from both sustaining and disruptive innovation, and we’ve multiplied the number of new breakthrough ideas in the pipeline.”

To build on its momentum, Campbell is responding to the evolving tastes, preferences and needs of both its core consumers and new consumers by driving innovation across soup and simple meals, snacks and healthy beverages.

In soups, there are plans to launch Campbell’s Homestyle soups, and build on the success of the Campbell’s Chunky soup line, plus add new flavours to its premium microwaveable pouch line, Campbell’s Go. The introduction of Campbell’s Slow Cooker Sauces will also expand the company’s offerings in the dinner sauce category. Campbell North America president Mark Alexander said: “Together, these innovative products are enabling Campbell to tap into the nearly $200bn dinner segment with consumer propositions that are unique, delicious and convenient.”

In snacks, the iconic Pepperidge Farm Goldfish brand continues to grow after more than 50 years. To expand its appeal, the company has launched Goldfish Puffs and launched Pepperidge Farm Goldfish Mac & Cheese – the brand’s first entry in the simple meals category.


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