The demand for high-quality print images rises rapidly. In order to cover this growing demand, we installed an additional gravure printing facility which was officially put into operation in early June in the presence of Joerg Bode, Secretary of Commerce, Labour and Social Affairs in Lower Saxony. Wipak, manufacturer of flexible packaging films, has invested about 5 million EUR in order to upgrade the capacities. The facility is mainly used to print and laminate films for food packaging which tend to employ more and more complex motives. Equipped with 10 printing systems and a turn-over device, the facility is able to apply additional coatings as well as to print special colours and metal effects. Consumers tend to take a major part of their purchase decisions spontaneously while shopping. They often do not take more than a second to select a product. For that reason it is of vital importance for trading companies and food manufacturers to catch the attention of consumers by means of a high-quality print image. Klaus-Dieter Opitz, Director Sales and Marketing at Wipak Central explains: „For Wipak, the continuous investment in the latest technology and thus a clear focus on customer requirement is the foundation for long-term customer satisfaction“. “We expect an ongoing growth for printed packages. Thanks to our additional printing capacities, we are able to produce faster and with higher flexibility. In particular the optimized processes when changing print cylinders provide higher production flexibility for our facility. This allows us to better serve our customers“, Wipak’s Managing Director Matti Rovamaa explains the investment decision.