Bosch plans to put up packaging division in PHL

TO help spur its growth in the domestic market, German multinational engineering and electronics company Bosch Group considers putting up a packaging division in the country on the back of the growing food and pharmaceutical industries. In an e-mail, Robert Bosch Inc. (Philippines) Corporate Communications Manager Kristina Reyes confirmed this with the BusinessMirror as part of the company’s future plans in the country.

“Bosch Packaging Technology is not yet a division of Bosch Philippines. All packaging equipment is currently sold by an external company,” she said. She, however, declined to discuss details of the upcoming initiative. “[But] as soon as these plans are implemented, we will be announcing this to all our stakeholders,” Reyes noted. At a press briefing in Makati City last week, Bosch Philippines Managing Director Andrew Powell disclosed that the firm is bringing in a packaging technology that will cater to both the pharmaceutical and food markets. “We already sell packaging equipment, but from outside of the Philippines,” he said. “For me the expansion of our footprint is to have the availability [of this technology] here.”

Apart from packaging, he bared that they are also keen on setting up another division for drive-control systems, in addition to their existing four major businesses, such as automotive, industrial, energy and building technologies, and consumer goods such as power tools. “These are the divisions we want to expand on and bring in to the country and develop primarily for the domestic growth [of our business],” said Powell.

For fiscal year 2013, Bosch Philippines generated around $29 billion in total revenue due to strong business performance across business segments. Year-on-year sales, likewise, grew by 6 percent after opening branches in both the Visayas and Mindanao. Alongside its business expansion was the increase in numbers of its work force by close to 35 percent to about 270 associates over the course of the year, including nonconsolidated companies. “We have ambitious plans to drive our business throughout the Philippines,” Powell said. “We expect to grow faster than the marketplace. I’m confident of that.”

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