25.03.2013

Pepsi’s first new bottle shape in 16 years

PepsiCo’s brand Pepsi is about to introduce a new bottle shape – the first time in 16 years – along with new graphics. The brand’s 16oz and 20oz PET bottles will feature a swirled grip on the lower portion of the bottle, with a shorter label edged in a ‘cola-coloured’ border and showing an enlarged version of the existing globe logo.

A 12 oz glass bottle, which will be available in selected retailers, will feature the same twisted shape as well as the globe logo ringed with a thick silver line. The bottle shape, which was last updated in 1997, will be applied to Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next. Only original Pepsi is available in the glass bottles.


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