BAT re-enters Myanmar with joint venture

British American Tobacco and IMU Enterprise Ltd launched a joint venture to manufacture, market and distribute products in Myanmar, the London-based cigarette company said.

Marking a re-entry into Myanmar after sanctions during military rule, BAT is majority partner in a joint venture that initially will employ about 400 people. BAT promised a USD 50 million (EUR 39 million) investment over five years in a manufacturing facility and said it would work with farmers to improve local yield.

"Historically, British American Tobacco had a market leading position in Myanmar which we are aiming to rebuild with our partner”, said Rehan Baig, managing director of British American Tobacco Myanmar Ltd. “The country has strong opportunities for growth and with the re-entry, we are very keen to offer consumers an attractive range of international quality products and brands.” 

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