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Philip Morris International: How PR works for a tobacco brand that can’t be marketed

Working in an industry such as tobacco with its tight laws and regulations, and in many countries having a complete ban on marketing and advertising, is never easy. In a fireside chat with Deepa Balji, executive director of marketing and communications at Publicis Groupe, APAC, Middle East and Africa, at Marketing’s PR Asia 2018 conference, Richard James, vice-president of corporate affairs, North and Northeast Asia at Philip Morris International (PMI), shared that over the y[En savoir plus]

22.11.2018 read more

2018 Top 25 Converters: Race to the Top

Packaging innovation, investments and mergers and acquisitions continue to define the top 25 converters in North America.[En savoir plus]

16.11.2018 read more

Constantia Flexibles Announces Ecolutions Sustainable Packaging Solutions

Every year a massive 2.12 billion tons of waste is produced.* And waste production will continue to rise: It is predicted that in 2050, 3.40 billion tons of waste will be generated in cities alone.In order to counteract this development, Constantia Flexibles developed a new, more sustainable packaging line called Ecolutions. Besides packaging producers, end consumers are becoming more aware of the need to reduce waste production too. According to a survey commissioned by Con[En savoir plus]

07.11.2018 read more

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