16.12.2015

Hornschuch invests in engraving specialist SWG

Surface specialist Hornschuch acquires minority interest in Sächsische Walzengravur 

On January 1, 2016 an intense cooperation will become an even closer connection: Konrad Hornschuch AG, a company of the Hornschuch Group, the global leader in the manufacturing of film and artificial leather surfaces, will acquire shares in Sächsische Walzengravur GmbH (SWG), a specialist for printing and embossing technologies.

Proven cooperation
With the investment, the shareholders of Hornschuch and SWG have decided to give the positive turnover and product development a new basis. For this purpose, Hornschuch will acquire SWG shares within the scope of the investment. The shares of the other shareholders remain unchanged. Hornschuch has been closely connected to SWG on the basis of an exclusive contract for more than three years.

Printing and embossing for excellent surfaces
Distinction by means of innovative printing and embossing technology is becoming increasingly important for a company like Hornschuch that sets trends in surface design. Here, not only the look is important for success, but the feel has become more important than ever before. Surfaces must be “touchable” and offer tactile stimulation. The mutual goal is to create surfaces in the future that are impressive, literally and figuratively. The bundled competence and combined know-how of both companies in designing surfaces enable them to provide new impetus to the market with excellent results. Mutually developed designs, embossing dies, and films and artificial leathers ultimately embossed with them have won several renowned prizes for excellent design quality, e.g. the Red Dot Award: Product Design 2015. They can be found on upholstered furniture, in the sophisticated living or contract area, and in the interior of vehicles of numerous premium manufacturers.

Strategic step
The participation of Hornschuch in SWG is the logical next step toward a mutual future. Because the expansion of the competences and market shares in the area of decorative applications is an important strategic goal for the further development of SWG. Here, high-quality, laser-engraved embossing forms play a key role. For this, embossing form manufacturers and users work closely together. Hornschuch is one of the most innovative companies worldwide in this area. Within the scope of mutual development projects, Hornschuch and SWG will develop completely new tactile, technical, and visual characteristics of embossed films, among other things.

Creating a future together
Such close cooperation in areas that are crucial for the future of both parties requires a strong belief in the performance of the other party and unlimited trust. Both of these are reflected by the intention of creating an association under corporate law and will certainly have a positive effect on the economic development of both partners.

www.swg-online.de

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