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Philip Morris International: How PR works for a tobacco brand that can’t be marketed

Working in an industry such as tobacco with its tight laws and regulations, and in many countries having a complete ban on marketing and advertising, is never easy. In a fireside chat with Deepa Balji, executive director of marketing and communications at Publicis Groupe, APAC, Middle East and Africa, at Marketing’s PR Asia 2018 conference, Richard James, vice-president of corporate affairs, North and Northeast Asia at Philip Morris International (PMI), shared that over the yWeiter lesen

22.11.2018 read more

2018 Top 25 Converters: Race to the Top

Packaging innovation, investments and mergers and acquisitions continue to define the top 25 converters in North America.Weiter lesen

16.11.2018 read more

Constantia Flexibles Announces Ecolutions Sustainable Packaging Solutions

Every year a massive 2.12 billion tons of waste is produced.* And waste production will continue to rise: It is predicted that in 2050, 3.40 billion tons of waste will be generated in cities alone.In order to counteract this development, Constantia Flexibles developed a new, more sustainable packaging line called Ecolutions. Besides packaging producers, end consumers are becoming more aware of the need to reduce waste production too. According to a survey commissioned by ConWeiter lesen

07.11.2018 read more

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