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Packshot

Packshots are understood as meaning the static (photo) or interactive representation (animation) of packed products. Packshots can also be produced without real packaging with the help of 3D software. Creative agencies, but also artwork suppliers, like to work with packshots in packaging design in order to simulate the impact of the products both in the sales and advertising context. Packshots of the original products play an important role in the overall marketing process.

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