23.06.2014

JT acquires e-cig company Zandera

Japan Tobacco (JT) entered the electronic-cigarette sector by acquiring Zandera, a UK company known for its E-Lites brand, the company said.

“Our investment in Zandera provides the JT Group with an excellent entry point into the fast-growing e-cigarette category”, said Masamichi Terabatake, deputy chief executive at Japan Tobacco International. Japan Tobacco also markets Ploom, a product that enables users to draw vapor from tobacco pods. Zandera management would remain, said JT. A sale price was not announced. Zandera co-founder Adrian Everett said his company would benefit from JT’s global distribution network and technical knowledge. 


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