11.03.2014

Lindt & Sprüngli to expand retail concept into Brazil

Lindt & Sprüngli has set up its first own subsidiary company in South America: L&S (Brazil) Holding Ltd. Lindt & Sprüngli Brazil is setting up a joint venture with the CRM Group, the market leader for Brazilian premium chocolate, which owns retail outlets under the label 'Kopenhagen'.

The purpose of the joint venture, in which Lindt & Sprüngli will have a majority interest of 51%, is to make Lindt the leading international premium chocolate label in Brazil by establishing the internationally successful retail concept.

In parallel, cooperation with the longstanding local distributor is to be continued with a view to marketing Lindt products in the retail trade. Lindt sales have substantially increased in recent years. At the same time, the presence of Lindt products in the retail trade has steadily expanded.

The establishment of the joint venture with CRM Group is as a clear indication of Lindt & Sprüngli's long-term commitment to the world's fifth largest chocolate market, and of its intention to continue to expand into new, emerging markets.


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